Golden Year of Networking?
by Kimberly Neff, Perna-Frederick
Recently a New York Times article referred to 2009 as the “golden year of networking.” I would also like to call it, “The Year when Humans Got so Scared of the Shrinking Economy That They Starting Talking to Each Other.” Networking events have seen attendance grow exponentially this year, as people search not only for their next client project, or career, but for new experiences.
This updated form networking is fueled with optimism, the hope for just about any form of fulfillment that can occur from these chance encounters. Whether it be a new client, or a good laugh, the economic downturn of 2009 demands a new perspective. With many Americans out of work and the threat of layoffs permeating into almost every industry, people are exploring new ways to reach out. This is not a new concept – it’s actually just the reincarnation of a very old, very effective, and timeless tradition. Conversation. Two human beings exchanging thoughts – It’s the oldest communication channel out there and it works.
Savvy networkers understand that relationships can develop and change over time, offer different benefits, and that meeting people should never be just an exchange of business cards. We are not our business cards, our company brochures, or power point presentations – people want a more genuine connection than that of networking’s past.
Whether in person, or online, it’s imperative that anyone growing a business or advancing their career in the 21st century utilize effective networking as part of your overall marketing plan. Our words are our most genuine voice – and the best marketing tool you can afford. Without a presence, one that continues to evolve and serve market needs, you and your business will lack an identity in the public lexicon and will soon be forgotten.
Use all the features on LinkedIn, chat on Facebook, or even Twitter a bit with friends. Webster’s defines networking as a “supportive system of sharing information and services among individuals and groups having a common interest,” meaning your networking can revolve around your gardening hobby – not necessarily just your profession. Check out these innovative groups in Philly that are grabbing attention such as Bloblive, and The Entrepreneurs Forum, check out groups that align with your interests on Meetup.com , or look into the Alumni programs offered at your alma mater.
Photo credit: Ideablob
