Staying Alive: Advertising in Today’s Market – 5 tips!
By Audrey Julienne, Raison d’Etre
www.flickr.com/photos/dullhunk
On Wednesday, September 16, 2009, David Neff, from Neff & Associates, presented a Brown Bag Braintrust titled: Staying Alive: Advertising in Today’s Market. Here are a few tips that David shared with us, and that, as a marketing professional myself I would give to all my clients!
Tip #1: Have a budget!
Whether it’s $500 or $500,000, commit to a marketing & advertising budget for the year. Once you determined this envelop it will be easier for you to come up with a strategy that is based on return on investment, not opportunity.
Tip #2: Consider Public Relations
Very valuable because of the 3rd party endorsement they provide, Public Relations are a tool to considerate especially when your marketing & advertising budget is under $20,000.
Tip #3: Set-up goals
If you’re a business-to-business service: cultivate a list of companies that you would like to do business with and spend your marketing and advertising dollars in that direction.
Tip #4: Cultivate relationships
Whether it’s clients or customers, they have to like you before they hire you.
Tip #5: Be creative
Find the new and different angle that will make you unique in your market place, or hire someone to help you do that!
