What is our brand promise?

Promise cloud

Who is CCPA? What makes it different from other business association? What’s our “30-second elevator speech”?

CCPA’s mission is clearly defined: “To foster communications, cooperation, education and services among the small businesses of Center City Philadelphia; and to maintain, promote and improve the commercial vitality of Center City Philadelphia.” But…

What is our brand promise? CCPA meets a need for smaller businesses that other business association don’t, because CCPA is about:

  • Small businesses.
  • Making accessible, approachable connections.
  • Variety of members and functions.
  • Center City Philadelphia.
  • Culture.
  • Networking.
  • Value (small investment).
  • Involvement.
  • Intimacy.

We promise small business owners and representative a community for growth; a place to know people instead of meet people; a place where small business is made easy.

If you want to make a cool keywords cloud like ours above, check out Wordle in CCPA’s toolbox!

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This entry was posted in Inside CCPA and tagged by Audrey Julienne. Bookmark the permalink.

About Audrey Julienne

Audrey Julienne is an independent marketing expert who helps companies and brands navigate the marketing, advertising and promotion seas. Through a successful career both in agencies and as a marketing manager for a $20 million brand in the US, she acquired a solid grasp of all promotional tactics, both on and off-line and their relevance to one’s objective and situation. Audrey graduated in 1994 with a master in Information & Communication from Aix-Marseille University in France. She then followed a post-grad program specializing in Corporate Communication. After experiencing the client side and working for a retail brand in France, she decided to explore the agency side. Through her project manager position, she touched all sides of the prism: brand identity, packaging and merchandising, media-purchase, web design and on-line promotions, print, TV and radio productions, direct marketing, public relations… In 2004, Audrey moved to Philadelphia to overview the marketing initiatives for a French pharmaceutical laboratory and participated in the company’s double- digit growth for 3 years. In 2008 she created Raison d’Etre, with the objective of bringing her corporate level knowledge and experience to the small business industry. To keep up with the constant changes in the marketing and advertising world, Audrey is actively involved in the Philadelphia Advertising Club and Center City Proprietors Association, where she sits on committees.

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