
Who is CCPA? What makes it different from other business association? What’s our “30-second elevator speech”?
CCPA’s mission is clearly defined: “To foster communications, cooperation, education and services among the small businesses of Center City Philadelphia; and to maintain, promote and improve the commercial vitality of Center City Philadelphia.” But…
What is our brand promise? CCPA meets a need for smaller businesses that other business association don’t, because CCPA is about:
- Small businesses.
- Making accessible, approachable connections.
- Variety of members and functions.
- Center City Philadelphia.
- Culture.
- Networking.
- Value (small investment).
- Involvement.
- Intimacy.
We promise small business owners and representative a community for growth; a place to know people instead of meet people; a place where small business is made easy.
If you want to make a cool keywords cloud like ours above, check out Wordle in CCPA’s toolbox!
This is awesome. I could not have said it better. Can more people comment?