In 2009 CCPA asked Linda Rink, from Rink Consulting, to survey members to understand better how its members see the association, what benefit they draw from it and what our areas of improvement are. Here are the results:

Snapshot of respondents ( Total = 154)
(Note: these results reflect only the respondent sample, not total CCPA membership.)

• 64% are business or professional services.
• They are small businesses. Most are well established: 71% have been in business more than 10 years. 41% are women-owned; 17% are minority-owned.
• Only half are located in Center City. Their customer base, however, is in Center City or Greater Philadelphia (62%).
• Respondents belong to a wide range of other business and professional organizations.
• Most respondents heard of CCPA through another member or networking (60%).
• “Networking” and “business development” are the most common reasons for joining, followed closely by “information about the city.”
• Over half the respondents have not attended an event in the past 6 months.
• Of the suggested event topics, marketing and sales tips were ranked highest, along with regional economic information.
• Only 18% of respondents receive health benefits through CCPA.