We are a community of small businesses

In 2009 CCPA asked Linda Rink, from Rink Consulting, to survey members to understand better how its members see the association, what benefit they draw from it and what our areas of improvement are. Here are the results:

Snapshot of respondents ( Total = 154)
(Note: these results reflect only the respondent sample, not total CCPA membership.)

  • 64% are business or professional services.
  • They are small businesses. Most are well established: 71% have been in business more than 10 years. 41% are women-owned; 17% are minority-owned.
  • Only half are located in Center City. Their customer base, however, is in Center City or Greater Philadelphia (62%).
  • Respondents belong to a wide range of other business and professional organizations.
  • Most respondents heard of CCPA through another member or networking (60%).
  • “Networking” and “business development” are the most common reasons for joining, followed closely by “information about the city.”
  • Over half the respondents have not attended an event in the past 6 months.
  • Of the suggested event topics, marketing and sales tips were ranked highest, along with regional economic information.
  • Only 18% of respondents receive health benefits through CCPA.
Share
This entry was posted in Inside CCPA and tagged by Audrey Julienne. Bookmark the permalink.

About Audrey Julienne

Audrey Julienne is an independent marketing expert who helps companies and brands navigate the marketing, advertising and promotion seas. Through a successful career both in agencies and as a marketing manager for a $20 million brand in the US, she acquired a solid grasp of all promotional tactics, both on and off-line and their relevance to one’s objective and situation. Audrey graduated in 1994 with a master in Information & Communication from Aix-Marseille University in France. She then followed a post-grad program specializing in Corporate Communication. After experiencing the client side and working for a retail brand in France, she decided to explore the agency side. Through her project manager position, she touched all sides of the prism: brand identity, packaging and merchandising, media-purchase, web design and on-line promotions, print, TV and radio productions, direct marketing, public relations… In 2004, Audrey moved to Philadelphia to overview the marketing initiatives for a French pharmaceutical laboratory and participated in the company’s double- digit growth for 3 years. In 2008 she created Raison d’Etre, with the objective of bringing her corporate level knowledge and experience to the small business industry. To keep up with the constant changes in the marketing and advertising world, Audrey is actively involved in the Philadelphia Advertising Club and Center City Proprietors Association, where she sits on committees.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>