Do I need a content management system (CMS)?

Posted on by

A content management system (CMS) is software that allows you to manage your own website without knowing programming languages. It turns written or graphic content into HTML and posts it. It crops images, formats updates and handles other tasks.

A CMS allows you to update your site without incurring costs from a web designer. It’s usually easy, friendly and useful. Whether you need a CMS depends on the type of business you have, the scope of your website and the amount of marketing you plan on doing. You should have a CMS

  • If you want an e-commerce site.
  • If you are running a publication, magazine or newspaper online.
  • If you often update menus, news, events, photos and such. 

You can choose from 3 types of CMS providers. 

  • Use free software, such as WordPress or Drupal.
  • Hire a web-developer to customize one of those software systems.
  • Choose an independent CMS software provide.

Good luck.

Share
This entry was posted in Advice for small businesses and tagged by Audrey Julienne. Bookmark the permalink.

About Audrey Julienne

Audrey Julienne is an independent marketing expert who helps companies and brands navigate the marketing, advertising and promotion seas. Through a successful career both in agencies and as a marketing manager for a $20 million brand in the US, she acquired a solid grasp of all promotional tactics, both on and off-line and their relevance to one’s objective and situation. Audrey graduated in 1994 with a master in Information & Communication from Aix-Marseille University in France. She then followed a post-grad program specializing in Corporate Communication. After experiencing the client side and working for a retail brand in France, she decided to explore the agency side. Through her project manager position, she touched all sides of the prism: brand identity, packaging and merchandising, media-purchase, web design and on-line promotions, print, TV and radio productions, direct marketing, public relations… In 2004, Audrey moved to Philadelphia to overview the marketing initiatives for a French pharmaceutical laboratory and participated in the company’s double- digit growth for 3 years. In 2008 she created Raison d’Etre, with the objective of bringing her corporate level knowledge and experience to the small business industry. To keep up with the constant changes in the marketing and advertising world, Audrey is actively involved in the Philadelphia Advertising Club and Center City Proprietors Association, where she sits on committees.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>