CCPA

Each week, CCPA will salute an article of interest found by one of the bloggers. This week:  “5 low-cost ways to market your freelance business” by Susan Johnston – The Urban Muse.

Susan Johnston is a freelance writer who covers topics including business, lifestyle, and careers.

These days marketing is more important than ever. Even freelancers who’ve relied on a steady stable of clients for the past several years are feeling the need to diversify. The work is still out there, but it takes a more work to find it. Here are some strategies to help you reach new clients. Read more.

By Brendon Shank

Every week or so, I get emails from CCPA about the events they put together. And every time I read them, I come up with the same reasons for why I can’t go.
But the reality is, I usually can go. Moreover, I should go. They rarely disappoint and many of the events have been a part of my business success over the last few years. And, just as importantly, I’ve made some great friends along the way.
So in the spirit of encouraging myself – and you – to come to CCPA events, I’m posting my five lame excuses I tell myself every time I hear event that I should go to:

“I’m too busy.”
I’m always busy. And taking two hours out of my day to attend a CCPA event usually doesn’t make me any more busy than I already was. Plus, CCPA and its members are often one of the reasons that I continue to be happily busy with client work, so going to CCPA events is a good way to keep the pipeline full and keep me busy in the months and years to come.

“I’m not interested.”
Okay, I’ll admit it. There are some topics I’m just not that into. Trends in disability insurance? Not so much. Drafting a better contract? Meh.
But here’s the thing: the topics I’m not interested in are precisely the topics I should know more about. Even if they don’t get me fired up, they probably have an impact on my business. And that does get me fired up.

“I already know all about it.”
This is the polar opposite of “I’m not interested” and it’s a bonehead excuse for two reasons. First, I never know all about a topic, so I’m bound to learn something. Second, the people who attend these events are – by definition – good client prospects for me, so it’s a prime networking opportunity.

“I already know everybody”
What’s more fun than going to a party where you know everybody already? Just because I know most of the people going to a CCPA event doesn’t mean I can’t deepen relationships, find out about new projects and catch up with friends.

“I won’t know anybody”
I pull this excuse out when I’m feeling shy. But I have yet to go to a CCPA event where I didn’t know one face in the crowd. And the more events I go to, the more people I know.
Plus, CCPA folks are a friendly people. I remember feeling welcome at my first CCPA events, so this excuse is potentially the lamest of all.

So, if you commit to not using these excuses (okay, just using them less), so will I.

CCPA Blog is now online! This blog is destined to give CCPA members a place to share information, knowledge, and tips, and to interact with each other.

We are looking for volunteers to work with our blog editor: Audrey Julienne, from Raison d’Etre, on making this tool a new platform for business conversations.

You are a perfect candidate if you would like to:

• Share your experience and knowledge with fellow business owners
• Educate people on your area of expertise
• Express an opinion, give advises, and interact with CCPA members
• Be able to do all of the above under 250 words

Contact us if you would like to be part of the CCPA pool of bloggers! Email CCPA@centercityproprietors.org