CCPA

Each week, CCPA will salute an article of interest found by one of the bloggers. This week:  “3 Things” by Valeria Maltoni – Converation Agent.

Valeria Maltoni helps businesses understand how customers and communities have changed marketing, public relations, and communications – and how to build value in this new environment. As a marketer with 20 years of experience, 10 of which online, she specializes in marketing communications, customer dialogue, and brand management. Valeria has come to define modern business as a long and open conversation. Conversation Agent is recognized among the world’s top online marketing blogs.

One of the secrets to becoming successful at anything in life is persistence. We can all work hard for a while. Head down, putting in long hours with an eye to an end goal. Why is the goal important? Because in order for us to visualize getting there, we need to know where we’re going.

Setting goals used to be easier in marketing: Read More

Each week, CCPA will salute an article of interest found by one of the bloggers.  “Trending generations: The Pew Research Center” by Richard Becker – Copywrite, Ink.

Richard Becker is an accredited business communicator and president of Copywrite, Ink., a writing services and strategic communication firm with experience on more than 1,000 accounts.

The Pew Internet and American Life Project, an independent public opinion survey research project that studies attitudes toward the press, politics and public policy issues, posted the results of its Generations Online in 2009. The comparative study evaluates data between 2005 and 2008.

In keeping pace with Harris Interactive’s poll in 2007 and the Universal McCann study in 2008, Internet users range from the very young to the young at heart. Right on. The Internet is for everybody. Read more.

Each week, CCPA will salute an article of interest found by one of the bloggers. This week, presented by Audrey Julienne from Raison d’Etre, “LinkedIn: 40 Million can’t be wrong” by Robert Clay – Marketing Wizdom.

Robert Clay has been growing businesses since age 19. He started his first business with no capital, reaching #3 in his field in the U.K. within 7 years. His second business reached #3 in Europe after 3 years. After selling both businesses to one of the largest company in Europe, he played a major part to taking his business unit to #1 in the world in its field, over 4 years.

“It seems that a lot of people join LinkedIn but really don’t know why. I’ve come accross many people who poke around the site every so often and accept occasional requests to link with other members and that’s about it. It’s clear that most people don’t really understand what LinkedIn is for; how to use it; what it’s good for; or how to leverage it.” Read more.