Archive for August, 2009

What is our brand promise? (Episode 2)

Tuesday, August 4th, 2009

Following last week’s meeting and in the light of our members’ survey, CCPA defined its final brand promise.

We promise:

To Make Small Business Easy
In-person and online, CCPA offers a variety of resources, events, contacts, benefits and discounts – all at a great value. Our team of board members, volunteers and staff are eager to help make doing business in Center City more fun, affordable and easier than ever.

A Community for Growth
CCPA offers exceptional opportunities for professional and personal growth through educational workshops and seminars; online resources and contacts; access to business, cultural, political and industry leaders.

A Place to Know People, not Just Meet People
CCPA provides the connections, events and setting (venue) to get you involved. We are an approachable way (network/community) to make the personal contacts you need and want, through a variety of intimate networking opportunities such as Lunch with the City Leaders, committees, task forces, braintrusts and an ambassador program.